Beauty and skincare

KLAVIYO EXAMPLE 05

Welcome Quiz Segmentation and First Purchase

Turn a new subscriber quiz into profile fields, product education, segment assignment, and first-order conversion.

LumaSkin

Build your routine

Segmented automation with profile fields, product logic, and channel rules.

Quiz completion
68%
source data
Segment assigned
Sensitive
segment output
First purchase
11.9%
flow result
Interest: Skincare routine
Segment: High intent
Channel: Email + SMS opt-in
Trigger personalized flow
Glow Serum
$48.00
Moisture Cream
$42.00
Daily SPF 30
$36.00
Clean Gel
$28.00

Automation Metrics

Segment Status

Active

11.9%

Current result from the selected flow branch.

Next Best Action

Continue nurturing customers who match profile, product, and timing criteria.

01
Subscriber joins
Supporting step
02
Quiz completed
Supporting step
03
Segment assigned
Current journey stage
04
First purchase
Supporting step