Luxury goods

KLAVIYO EXAMPLE 03

VIP Winback and Churn Prevention

Use RFM scoring, churn windows, tiered incentives, and suppression logic to reactivate high-value customers without over-discounting.

LumaSkin

Olivia Parker

VIP Gold Customer intelligence and retention orchestration.

Customer tier
Gold
profile field
Lifetime spend
$1,248
tracked value
Risk window
75 days
automation window
Customer signal
Date
Status
Value
Last purchase
Apr 24
Delivered
$92
VIP tier
May 02
Gold
$1.2K
Email click
Today
Engaged
High
Glow Serum
$48.00
Moisture Cream
$42.00
Daily SPF 30
$36.00
Clean Gel
$28.00

Automation Metrics

Segment Status

Active

75 days

Current result from the selected flow branch.

Next Best Action

Continue nurturing customers who match profile, product, and timing criteria.

01
Purchase history
Supporting step
02
Churn risk scoring
Supporting step
03
Winback offer
Current journey stage
04
Reactivation
Supporting step