Events and education

HUBSPOT EXAMPLE 16

Webinar Registration and Attendance Follow-Up

Branch registrants, attendees, and no-shows into personalized follow-up that converts event interest into pipeline.

EventOps
CRMMarketingSalesReports

Webinar Registration

CRM automation workspace with scoring, ownership, tasks, and reporting.

Qualification form

Smart fields collect the minimum data needed to route the lead.

Work email
Company size
Primary goal
Timeline
Submit and route
New
Acme Corp$45,000 ARR
Northfield$28,000 ARR
Qualified
Finova$72,000 ARR
Proposal
Stackr$96,000 ARR
Closed
Cloudvara$118,000 ARR
Registrants
1,860
primary signal
Attendance
47%
routing logic
Meetings booked
92
business outcome
Jane Doe
Lifecycle stageMQL
Registrants1,860
Attendance47%
Meetings booked92
18
OwnerSarah Martinez
TerritoryMid-Market
StatusActive

Automation Status

Workflow active

Tasks, owner assignment, and lifecycle updates are running.

01
Registered
Supporting step
02
Reminded
Supporting step
03
Attended or no-show
Current journey stage
04
Follow-up
Supporting step