B2B SaaS and services

HUBSPOT EXAMPLE 13

Upsell Opportunity and Expansion Revenue

Detect expansion signals from usage, team size, feature demand, and support questions, then route upgrade opportunities.

ExpandIQ

Upsell Opportunity

CRM automation workspace with scoring, ownership, tasks, and reporting.

Qualification form

Smart fields collect the minimum data needed to route the lead.

Work email
Company size
Primary goal
Timeline
Submit and route
New
Acme Corp$45,000 ARR
Northfield$28,000 ARR
Qualified
Finova$72,000 ARR
Proposal
Stackr$96,000 ARR
Closed
Cloudvara$118,000 ARR
Expansion score
88
primary signal
Upsell pipeline
$1.1M
routing logic
Upgrade rate
12%
business outcome
Jane Doe
Lifecycle stageMQL
Expansion score88
Upsell pipeline$1.1M
Upgrade rate12%
88
OwnerSarah Martinez
TerritoryMid-Market
StatusActive

Automation Status

Workflow active

Tasks, owner assignment, and lifecycle updates are running.

01
Feature usage
Supporting step
02
Expansion score
Current journey stage
03
Sales task
Supporting step
04
Upgrade conversation
Supporting step